April 10, 2020
AldenAlli Asks, 'Help Us Help the Hospitality Industry' with Curated Virtual Tastings
Wine offers include a forty-dollar donation to the Restaurant Employee Relief Fund
HEALDSBURG, CA – AldenAlli Winery, founded by food and wine lifestyle pioneers Dan Kosta and Alden Lagasse, is extending an invitation to “help them help the hospitality industry” through continued enjoyment of ultra-premium wines while sheltered in place. Under the program, curated AldenAlli wine packages are paired with virtual tastings led by the winery’s co-founder, Dan Kosta, live on Instagram every other Saturday. Forty dollars of every package sold are donated directly to the Restaurant Employee Relief Fund, which supports hospitality workers throughout the country impacted by COVID-19. In effect, AldenAlli members receive wines to enjoy at home, while making a donation to protect our nation’s hospitality industry. Live Instagram tastings with the winery’s co-founder are the icing on the cake, but also provide an important tie-in with the brand’s ethos.
“So many of us have been affected by the current state of the world but hospitality workers, most of whom live paycheck to paycheck, are especially vulnerable to an economic shutdown,” said AldenAlli co-Founder Dan Kosta. “We in the wine industry work side by side with these great friends and we believe we are in a unique position to assist in their time of great need. We’re asking our customers to help us help the hospitality industry.”
This cause is most personal to Dan Kosta and his business partner Alden Lagasse, both of whom have spent their careers in food, wine and hospitality leadership. By offering an innovative way for their winery members to give back, they are hopeful that many will take advantage of a win-win-win opportunity.
AldenAlli debuted the program with an offering creatively titled, “The Big DIP”, an acronym for Drinking in Place. The package-- which includes a six-bottle assortment of Russian River Valley Rosé, Santa Barbara County Chardonnay, Sonoma Coast Pinot Noir, and two limited-production vineyard-designate wines-- is available for $240. It’s worth noting that in normal times, these wines are highly allocated, and retail for $304. As an added bonus, UPS Ground shipping is included in the price of the wine.
The special offering is unprecedented for an ultra-premium producer like AldenAlli, but this intentional approach has already inspired more than $5,000 in donations to support hospitality workers. That number is rising daily, with AldenAlli’s first virtual tasting coming up on Saturday, April 11th, and a promise of more wine offers “to come” via Dan Kosta in a video posted today on Instagram.
One hundred percent of donations raised will go directly to the Restaurant Employee Relief Fund, which is backed by Food Network star, Guy Fieri. So far, the project has raised $9 million — 100% of which will be distributed to impacted restaurant workers in one-time checks. For more information, visit rerf.us.
December 10, 2019
AldenAlli Winery Raises $46,000 for Fire Recovery
100% Donated to Sonoma County Vintners Foundation Emergency Relief Fund
HEALDSBURG, CA – AldenAlli, an ultra-premium winery founded by food and wine lifestyle pioneers Dan Kosta and Alden Lagasse, announced today a substantial donation in the amount of $46,000 to fire recovery and relief in Sonoma County. The funds, 100% of which will be directly donated to the Sonoma County Vintners Foundation Emergency Relief Fund, were raised via donations from AldenAlli winery members in response to the Kincade Fire.
“When the fire started, we felt this overwhelming sense of wanting to help,” said AldenAlli co-founder Dan Kosta. “Wine is our way of helping, and we are fortunate to have a generous and supportive community around us.” The topic is particularly meaningful to Kosta, who lost his home in the Mark West region of Santa Rosa during the Tubbs Fire in 2017.
The winery began fundraising before the Kincade Fire was out, and while many local residents were still displaced. The first donations were received during a moving announcement onstage at Emeril Lagasse Foundation’s Carnivale du Vin celebration in New Orleans on Saturday, November 2. When attendees of the gala learned of the Kincade Fire damage, a flurry of online donations were made to help Sonoma County and its wine community.
The next morning, the winery issued an email offering its members an opportunity to aid with fire recovery. The winery provided a case of extremely limited-production AldenAlli Pinot Noir from Kosta’s archives in gratitude for each contribution. Within days, a stunning total of $46,000 was raised for the cause.
One hundred percent of donations will go to the Sonoma County Vintners Foundation Emergency Relief Fund, a 501(c)(3) organization which addresses the immediate needs of the local community impacted by natural disaster. Michael Haney, Executive Director of Sonoma County Vintners commented, “We are moved by the generosity of partners like AldenAlli for taking action in times of need. Our vintner community has strength in our compassion, and this is a prime example.”